Finish 2024 Strong and Unlock a Lifetime of Achieving Your Most Cherished Goals
The 90-Day Truest Fan Blueprint and Roundtable
Spend Your Time Where It Matters Most
Introducing the The 90-Day Truest Fan Blueprint and Roundtable, a unique blend of personalized coaching and self-paced coursework designed to guide high-achieving financial advisors through a transformative 90-day journey to build the life and business of your dreams.
This program combines strategic planning, actionable insights, and personal growth strategies to help you achieve what matters most without the risk of overwhelm.
Learn our proven system in just 90 days. Implement it, and you’ll gain a repeatable framework to consistently accomplish your most cherished goals for life.
Do you struggle with these questions?
Feeling Overwhelmed by Daily Distractions? Is your attention constantly pulled in multiple directions, leaving you unable to focus on what truly matters for your growth and success?
Balancing Professional Success with Personal Fulfillment? Are you finding it challenging to achieve your career goals while also maintaining a satisfying personal life, often feeling like you’re falling short in both areas?
Lacking a Clear, Actionable Plan to Achieve Your Biggest Goals? Do you have ambitious dreams but struggle to create and follow a concrete strategy to turn them into reality, leading to frustration and stagnation?
No Time to Work on New and Important Strategic Initiatives? Where will you find time to improve client care, strengthen your team, improve your marketing or create a robust succession strategy?
Wondering How to Build a Pipeline Filled with Future Ideal Clients? How will you find more of the clients you enjoy working with the most so you build a business surrounded by loyal advocates?
“I feel a lot better about where I stand today as well as where I’m going to be in the future… I’m accomplishing what I want; I’m on the path that I want to be on.”
Phil Weiss, founder of Apprise Wealth Management
“Rob’s approach has not only helped me grow my business but also align my practice with my personal values and style, creating a more fulfilling professional journey."
Perry Reghetti, partner at Aurum Wealth
Next Level Success Starts With A Precise Plan
To reach the next level of success, you must first clarify your true goals. You can’t take the right steps without knowing your direction!
If you seek greater purpose and impact, envision what that looks like. Identify your biggest dreams and meaningful goals to map out your path to reality.
Achieving next-level goals varies for everyone, but key strategies are common. With the right approach, you can create time freedom, personal autonomy, and scale business success while impacting people and causes you care about.
Generating wealth is a byproduct. The main goal is to live intentionally and enjoyably, knowing your actions make a difference. The right strategy simplifies this process.
We’ve done it ourselves and taught financial advisors, planners, RIAs, and business leaders to do it too. Our books, events, and coaching have catalyzed hundreds of advisors to earn more and focus on what matters to reach their goals.
“What I was hoping to accomplish was growth and a return on my investment. However, I feel like the greatest benefit is something I was not trying to seek out. Not to sound too much like a credit card commercial, it’s priceless the ROI that I’ve seen [in] organization and direction and implementation of things that I want to accomplish.”
Matt Ross, president of Ross Financial Inc.
“Truest Fan Coaching has profoundly impacted my professional and personal life. Rob's blueprint provided a clear, structured framework that helped me focus on my highest priorities and achieve my goals."”
Beth Blecker, founder Eatern Planning
Here's how our program works...
#1 - Truest Fan Success Accelerator
Get Started with our core training. Join our weekly coaching sessions, where we combine strategic planning, actionable insights, and personal growth strategies to set you on the path to success. We’ll introduce you to our powerful 90-day planning cycle—a key part of our secret sauce for helping clients achieve their most ambitious goals without the risk of overwhelm. By the end of the program, you’ll have your own customized blueprint for success, designed to keep you on track and thriving long after the sessions are over.
#2 - Weekly Roundtable Sessions
Join our weekly roundtable sessions to share your successes, tackle challenges, and collaborate with coaches and peers. Each session is recorded, so you won’t miss out if you can’t attend live. Receive direct feedback from expert coaches. Gain wisdom from the experiences of top performers. Build vital connections. Discover breakthrough ideas. Develop accountability. Decompress and renew your energy. Our membership is highly curated, ensuring you’re surrounded by serious professionals who bring their “A” game.
#3 - The All New Truest Fan Blueprint Book
The Truest Fan Blueprint is a transformative guide designed for financial advisors and busy professionals, offering a structured framework to achieve your most cherished goals. By focusing on purposeful actions and eliminating distractions, it helps readers prioritize what truly matters in both their personal and professional lives. This entire program is based on the book, which will be released in the fall of 2024, and as a program participant, you’ll receive an advanced copy. With proven strategies and actionable insights, you’ll unlock your full potential and create lasting success and fulfillment.
“Rob's coaching has been invaluable. His systematic approach to focusing on what truly matters has significantly improved my business performance and personal well-being. We couldn't be where we are without him.”
Casey Lang, owner Lanf Financial
“Implementing the Truest Fan Blueprint under Rob's mentorship has been one of the best decisions for my career. The focus on prioritizing key tasks and eliminating distractions has boosted my efficiency and satisfaction. My practice has never grown faster.”
Craig Moncey, founder Strategic Legacy Partners
It's time to move ahead...
The biggest cost you could incur at this point is the cost of doing nothing. Because if you do nothing new, then nothing will change.
But if you step up to the plate and take practical steps to generate transformation, then the value you can realize is virtually limitless.
Our clients are a handpicked group of high-achieving professionals seeking to breakthrough to new levels of success.
We only accept new clients after we’ve had a chance to speak with you to be sure we’re a good fit for each other.
Who will guide you on your journey?
We’re Rob Brown and Phil Calandra, the driving forces behind Truest Fan Coaching. Our partnership is more than just a collaboration; it’s a powerful fusion of experience, passion, and a shared commitment to empowering financial advisors and business professionals to lead purpose-focused lives of significance and impact.
Rob’s journey has taken him from a high achieving advisor to becoming a sought-after mentor for hundreds of other advisors in his executive leadership roles. Now, as a coach to some of the industry’s top advisors, his ability to transform his insights into actionable strategies has been the cornerstone of Truest Fan Coaching.
Phil’s story is a testament to the program’s transformative power. As one of Rob’s star students, he not only doubled his business in just over three years, he also built a more cohesive and purpose-driven team. Known among his peers for his coaching skills, Phil has a leader’s heart.
Our collaboration is rooted in a shared vision: to be ‘Truest Fans’ for our clients. This means being more than just coaches. We’re committed cheerleaders who go the extra mile., We blend proven strategies with inspirational guidance.
More than theory, real impact and real results
Our clients value our work because we’ve been in their shoes. We’re not just outside experts; we’ve successfully run our own practices and now work alongside high-performing financial professionals like you.
Our deep understanding of the financial services industry is both practical and personalized. We’ve yet to encounter a challenge we haven’t seen and tackled before.
Here’s what our clients have accomplished…
… Record years for AUM, recurring revenues, and profits
… Upleveling client segments and service models to to deliver even more exceptional client care
… Building dream teams that love working together to achieve important goals
… Developing and implementing new marketing strategies that attract their most ideal clients
… Formulating succession plans that tune their businesses into legacies
… Evaluating merger and acquisition opportunities that lead to meteoric growth
… Developing and implementing leadership strategies that turn practices into enduring businesses
For us, it’s not just about answering questions; it’s about actively participating in the success stories of the advisors we serve.
Why "Truest Fan?"
“Truest Fan Coaching” got its name from Rob’s second book, Truest Fan: Live, Love & Lead with Purpose & Impact. But the name isn’t just a title; it’s our philosophy. It’s about being the biggest cheerleader for ourselves and those around us.
When we fully believe in our abilities and dedicate ourselves to serving others wholeheartedly, we’re not just making strides in our lives; we’re impacting the world around us one step at a time.
At Truest Fan Coaching, this belief is at the heart of everything we do. We’re here to encourage you, to believe in you when you might not even believe in yourself, and to guide you as you serve others with your unique talents. It’s about strengthening the bonds with those who matter most: your family, friends, team members and clients.
We’re committed to helping you be your best and cheering you on every step of the way!
Why "Truest Fan"?
“Truest Fan Coaching” got its name from a book Rob wrote, Truest Fan: Live, Love & Lead with Purpose & Impact. But the name isn’t just a title; it’s our philosophy. It’s about being the biggest cheerleader for ourselves and those around us.
When we fully believe in our abilities and dedicate ourselves to serving others wholeheartedly, we’re not just making strides in our lives; we’re impacting the world around us one step at a time.
At Truest Fan Coaching, this belief is at the heart of everything we do. We’re here to encourage you, to believe in you when you might not even believe in yourself, and to guide you as you serve others with your unique talents. It’s about strengthening the bonds with those who matter most: your family, friends, team members and clients.
We’re committed to helping you be your best and cheering you on every step of the way!
Frequently Asked Questions
Q: When does it start?
A: Our coaching programs begin upon joining. You’ll get instant access to the first module of our Truest Fan Success Accelerator. You’ll receive info on live roundtable calls and other member details via email within 24-hours of joining.
Q: What if my business is just me, with no team to lead?
A: Then we’ll work on two fronts: first, ensuring that you have the clear goals and strategy you need to achieve the life and business you truly want, and second, building a great team if that turns out to be one of your goals.
Q: What if I’m not sure what my goals ought to be?
A: No problem! That’s one of the first things we’ll work on. If you don’t have any idea what goals you want to accomplish, we’ll help you figure that out. Or if you only have a vague sense of your goals, we’ll work together to make them crystal clear and concrete.
Q: How do I know this will work for me?
A: The framework and methods we will share with you during this program are universal in nature; they will work for anyone who understands them and applies them properly. Hundreds of our clients have used these same approaches to great effect, so you can be confident that they will work for you too.
The decision is yours...
The life of significance, purpose, impact and freedom that you want *is* within your reach. All you need is a little guidance from industry experts to help you achieve it! So the sooner you take action to get started on that path, the sooner you can enjoy accomplishing your biggest goals and making a genuine impact in the world.
Step up to the plate today!
Rob Brown, Phil Calandra