Beginning is Easy, Finishing is Tough

Video Transcript

Hello Friends, it is hard to believe we’re already a month into 2022. And some of us are really excited because we know that we have gotten the year off to a great start, we’re on track for the biggest things that we hope to accomplish.

Others are already starting to wonder, will this year be a good year? They’re almost giving up on it already. But most folks, maybe you, are somewhere in the middle, you’re not sure you’re off to a great start. But it’s certainly not going to be the worst year you’ve ever had, at least you don’t think so yet. And I understand that feeling because it happens to a lot of us. I have felt that way myself many times before.

I really do try to stay on track, try to stick with what I’m trying to accomplish and to not always start over. I was doing some reading this past week, I was reading a book by Eugene Peterson. He says, “As a culture, we are great at beginnings, we set magnificent goals. But in the in between, we don’t have much to write home about and when things get bad enough, we just make a new beginning, which we are very good at doing.” Have you ever felt that way? Like, you know, things haven’t gone well with what you planned before with that vision that you had with those goals that you set. And you say, “I’m going to scrap those. And I’m going to start all over again.” I think that’s an easy thing to do.

Let me suggest to you, that is not the right way to approach things. If you’re serious about accomplishing those things that you set out to do this year, you need to stick with them. If you have a good plan in place, you need to stick with it,. You can’t constantly start over again, thinking that somehow that’s going to get you ahead.

I have a perfect example for you. I have a great client, his name is Craig, we set some very concrete goals for his practice this year for how he was going to bring on new team members and train the team members that he’s currently working with how he was going to add new advisors to his practice, how he’s going to add new individual clients to his investment practice. And about three weeks ago, just a couple of weeks into the year, we had a call when he was what I call “5% Craig.” He was totally off his game, he was confident that nothing would work.

But you know, he stuck with it, we just re emphasized those things that he’s set out to do this year. Now, a few weeks later, he’s what I call “95% Craig,” he is on fire. He’s made a new hire, he’s made some changes to his team to help them work better together. He has great conversations going with a couple of other advisors he’s trying to recruit to his practice. And he has a plan in place to begin getting more business from those prospects of his individual practice that he hasn’t spoken with yet. And it’s because he’s sticking to that plan. He’s not looking for a new beginning. And maybe more importantly, it’s because he set up a plan in the first place that not only looked out to what he wants to do this year, but also focuses on what he wants to accomplish during the first 12 weeks of the year, his first sprint of the year.

So give it a try. If you’re feeling like you need to start over again, and you have a good plan. Don’t give up, get focused, focused on shorter periods of time. And stay on those objectives and key results that you’re going after. If maybe you just didn’t start the year with a good plan. And that’s why you’re feeling like you need a new beginning then maybe you do. But be serious about it. Set a strong plan with actionable strategies that you can put to work right away and don’t put them all off out into the future.

What are you going to do over the next 12 weeks to move significantly towards where you want to be at the end of the year. That’s how you can avoid constantly setting new beginnings. But even more importantly, achieving your biggest goals and feeling really good about it.

If I can help, please let me know. I would also encourage you if you haven’t already done so to go to my website. and pick up a copy of my seven day challenge. My challenge for helping you become a Truest Fan and accomplish those things that you’re trying to do in your business.

It will help you with your key objectives and your planning for this year and this quarter, so you’re able to get the things done that you really want to get done.

Again, it’s

Take care,
Rob Brown

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